Introduction to SEO
SEO for Google
Other search platforms
Google’s SERP
On-page optimisation
Off-page optimisation
Adwords/Adsense
GBP/GMB
Structured data/Rich snippets
Important terminologies
Keyword checker
Google Keyword Planner
Keyword research
Site hierarchy & SILO
Link structure
Backlink checker
Diagnostic tools
Competition analysis
Sitemap hierarchy
HTML semantic tags
SEO in Wordpress
Backlink algorithms
Backlink building
Domain rating
Page authority
Content quality criteria
White hat methodsÂ
Black hat methods
PBN and Link exchange
SEO targeted copywriting
Plagiarism checks
Page loading speed
Image compression
Hosting specifications
CDN, gZip, etc
And more...
Learning SEO (Search Engine Optimization) is essential because it helps your website appear higher in search engine results, making it easier for people to find you online. Whether you're running a business, blog, or portfolio, good SEO means more visibility, more clicks, and more potential customers or followers — all without paying for ads. It’s one of the most powerful, long-term tools for growing your online presence and building trust with your audience. The alternative to SEO is to go for paid ads, affiliate marketing, or social media engagement.
You can get SEO tools easily online, with many available for free or by subscription. Popular tools like Google Search Console and Google Analytics are free and give valuable insights. For more advanced features like keyword research, competitor tracking, and backlink analysis, you can explore tools like Ahrefs, SEMrush, or Ubersuggest. Just sign up, connect your website and you can start optimizing right away.
Begin with the basics and understand how search engines work, what keywords are, and how on-page and off-page SEO impact rankings. Use beginner-friendly resources like Google’s SEO Starter Guide, Moz Beginner’s Guide to SEO, or Ahrefs’ blog. Focus on practical skills: try optimizing a small website or blog, experiment with tools and track what works. Learn by doing — write content, add meta tags, improve loading speed, build backlinks and keep in touch with SEO trends.
Previously, this website was known as howtolearn.com during the SEO Wild West, when keyword URLs were considered a golden ticket. However, with the Penguin and Hummingbird updates (2012-2013), Google began cracking down on these manipulative tactics, devaluing keyword-based URLs and encouraging branded domains instead.Â
Fast forward to today, SEO is largely driven by AI-powered algorithms that focus on user engagement and content quality, and is becoming highly contextual based on user preferences and history. Join my training and let’s dive deep into how SEO has evolved, the role of AI, and the impact of SEO strategies in the current landscape.